Who it's for

Frontier is designed for sales organizations seeking to improve their performance and consistency through real-time, in-call coaching. It empowers individual sales representatives with immediate guidance while providing sales leaders with the tools to elevate their entire team’s effectiveness.

For Sales Representatives

The primary user of Frontier is the sales representative. As they engage with prospects and customers on calls, Frontier provides relevant prompts, answers, and strategic cues directly within their view. This real-time coaching helps reps navigate conversations more effectively, ensuring they address key points, handle objections, and stay aligned with best practices, ultimately leading to more successful outcomes.

For Sales Leaders and Administrators

Sales leaders and administrators are the key buyers and managers of Frontier. They are focused on improving overall team performance, onboarding new reps faster, and ensuring consistent messaging across their sales force. Frontier provides them with the means to scale expert coaching, monitor team-wide trends, and drive strategic sales initiatives by influencing live conversations rather than relying solely on post-call reviews.

Team Context

Frontier transforms sales calls into guided, learning opportunities, fostering a culture of continuous improvement across the entire sales team. It helps standardize the sales process while allowing individual reps to adapt and respond dynamically, ensuring that every call has the best chance of success.

Platform Availability

Today, the Frontier application, including its heads-up display (HUD), runs exclusively on Mac-only desktop environments. However, a Windows version is a high-priority commercial initiative, as many sales teams operate primarily on Windows machines.